Top 5 Personalization Apps in Brazil - Q4 2021

During the fourth quarter of 2021, the top 5 personalization apps in Brazil demonstrated varied performance trends in terms of downloads, revenue, and active users, according to Sensor Tower data.

Parallel Space - app cloning from LBE Tech saw a steady weekly revenue, peaking at around $477 in early November before gradually declining to $303 by the end of December. Weekly downloads fluctuated, reaching a high of approximately 56K in mid-October and dipping to around 44K in mid-December. Active users generally decreased over the quarter, from about 386K to 326K.

Facer Watch Faces, published by Facer Studios, experienced a relatively stable revenue trend, with minor fluctuations culminating in $424 in the week before Christmas. Downloads surged in December, peaking at over 5K in the week leading up to Christmas. Active users followed a similar trend, increasing from 16K at the start of the quarter to around 18K by the end of December.

Zedge™ Wallpapers & Ringtones had a consistent revenue stream, averaging around $250 weekly, with a slight uptick to $288 in mid-December. Downloads peaked at over 41K in early December and remained robust through the month. Active users fluctuated, with a notable increase to 317K in the final week of December.

Mirror: Emoji maker, Stickers by Mirror AI showed a decline in revenue through the quarter, falling from $362 at the end of September to $266 by the end of December. Downloads remained relatively stable, hovering around the 4K mark. Active users saw a slight decline from approximately 37K to 31K over the same period.

Nova Launcher Prime from Nova Launcher had a notable surge in revenue, particularly in the week of December 20, reaching $231. Downloads also peaked during this week at around 18K. Active users remained strong throughout the quarter, peaking at 2.3M in mid-December.

For more detailed insights and additional data on app performance, visit Sensor Tower.